Work

Mateusz Rabenda

A finished manuscript about learning freestyle, taken through the whole publishing machine – all the way to a parcel at the reader’s door.

Scope
the book – editing, proofreading, artwork, DTP, print preparation and print · site and store – design, build, upkeep · visual identity and artwork · support with promotion · fulfilment: warehouse, packing, shipping, support

He did not ring. His sister did

Malwina asked whether I could help make her brother’s dream come true. Sure, why not.

The dream was a book. Mateusz Rabenda has been teaching snowboarding since 2009 and is known among instructors as Doktor Jibb. He had written something about how to learn freestyle – about a thing people normally learn by watching, falling over and taking advice from strangers on the lift.

The text was finished. After that begins the part an author usually does not want to do alone.

Between a written book and a book somebody is holding stands a whole machine. Authors rarely get access to it.

What had to go through that machine

Editing. Proofreading. Artwork and typesetting. DTP, print preparation, print. Then a sales channel, because a book with nowhere to buy it is just a box in a cellar: a site and a store where Mateusz sells directly, with nobody in between. Then the warehouse, packing, shipping and order handling. Support with promotion along the way.

It worked

Jak polubić na niej być (How to enjoy being on it) is published, it sits in the store, and it goes out in parcels to people who want to learn this properly rather than from chance tips on a chairlift.

We like helping people make their dreams happen. It sounds like a slogan off a mug, but here it happens to be a plain description of what took place.

Mateusz – thank your sister.

Mateusz Rabenda – Publishing · Store · Fulfilment

The book „Jak polubić na niej być”

A handbook of snowboard freestyle. The author arrived with a finished text – editing, proofreading, artwork, typesetting, DTP, print preparation and print were on our side. The last photo shows what the book is about.

Mateusz Rabenda – The book „Jak polubić na niej być” – zdjęcie 1
Mateusz Rabenda – The book „Jak polubić na niej być” – zdjęcie 2
Mateusz Rabenda – The book „Jak polubić na niej być” – zdjęcie 3
Mateusz Rabenda – The book „Jak polubić na niej być” – zdjęcie 4

Store

A store where the author sells his book directly, with nobody in between.

Mateusz Rabenda – Store – zdjęcie 1
Mateusz Rabenda – Store – zdjęcie 2

Shipping and sales operations

Warehousing, packing and shipping, orders and returns.

Which parts of the process this work covered

  1. Idea – not part of this project
  2. Product – covered by this project
  3. Audience – not part of this project
  4. Infrastructure – covered by this project
  5. Sales – covered by this project
  6. Dispatch – covered by this project
  7. Support – covered by this project

How the end-to-end service works