Dobroteka
Running social media and advertising, filming on site, and passing on the know-how – so that the client’s own team can do it themselves.
Dobroteka · Dobrodzień
- Scope
- running profiles and building an audience · advertising campaigns · video filmed on site · passing on the know-how – social media and AI tools
At Dobroteka the name seems to carry an obligation
Dobroteka is a furniture centre in Dobrodzień – several brands under one roof, a showroom and a bistro. But furniture is not the reason the work goes well there. The place has a suspiciously high concentration of decent people for one small town, and I am starting to suspect the first half of that name is no accident.
Most of our work is with Ania.
It started with social media, and specifically with advertising. We set off carefully – with all the delicacy of a steamroller, but consistently in one direction.
No passing trend builds an active audience. It is built by someone doing their bit every week, for years.
We do not just do it – we teach it
That is the most interesting part of this partnership. From the start it was not only about getting the tasks done, but about handing over the knowledge – so that Ania could run the social media herself, without calling us about every decision. Lately the same thing is happening with AI: we show the tools and the way of working, not finished output.
What we do day to day
We run Instagram consistently, because that is the only way it works at all. And when material is needed that cannot be made remotely, we get in the car and go and film it on site.
Why it works
The partnership is going strong and nothing suggests an end to it. Which is the best sign anyone teaching someone to do things for themselves can get: Ania can do more and more, and we still have plenty to do.
Social media and advertising
Running the profiles to a steady rhythm, plus advertising campaigns. Advertising is where this partnership started.
Video
Filmed on site in Dobrodzień – for the material that cannot be made remotely.
Know-how and AI tools
Learning on the job rather than in a training room: we show the tools and the way of working – first in social media, lately very much in AI – so that the client’s team can run on its own.
Which parts of the process this work covered
- Idea – not part of this project
- Product – not part of this project
- Audience – covered by this project
- Infrastructure – not part of this project
- Sales – not part of this project
- Dispatch – not part of this project
- Support – not part of this project